Productivity Blog
Finding the Time to Live a Balanced Life with Gina Cotner
Athena Executive Services CEO Gina Cotner was recently a guest on Robyn Crane's podcast, "Growing Your Financial Business...The Woman's Way". Outsourcing work or expanding your team can be scary, especially if you’ve always handled it on your own. But if you follow...
B students, be proud!
I saw an article like this one last month and it made me smile. Yep, I was a B student! I graduated from high school with a 3.25 GPA and from college with a 2.75 GPA. Not exactly what mom and dad hoped for, yet paid a lot of money for, but it really did all turn out....
Decrease Stress to Increase Longevity
Fascinating! A 40-year study that set out to research the result that healthy living (aerobic exercise, balanced diet, stopping smoking) had on the risk of heart disease, found decades later that the most important factor of longevity was actually stress. In this...
The Red Hot Chili Peppers, delegating thinking and fuzzy sweaters!
Athena CEO Gina Cotner recently had a fantastic conversation with Erin Keam on her podcast, "Erin Keam's Conversations about Closets with my Closest 1000 friends". The two talk delegation, breaking free to get back to the things you are truly passionate about, and so...
Partnership: The Key to Growth
You need partners to be able to grow, and I’ve been incredibly fortunate in this world. Meet my great friend, Dorian. Here we are five years after I founded this firm, Athena Executive Services. She no longer works for me, but we are still very close. She's now...
Moving from Delegating Tasks to Delegating Thinking
I’ve been expanding my knowledge and abilities around delegating in this last year. I consider myself an expert delegator in many ways, but there is always more to master and new things to discover. I’ve been moving myself from simply delegating well-defined tasks and...
The Joy Of Not Being Accountable
A few weeks ago I wrote this blog on how I was preparing to completely relax and recharge on my upcoming vacation. Well... I did it! I did the real work and it paid off. The Operations Manager at Athena, Jennifer Tracy, was a Rockstar. It wasn’t all smooth sailing...
Time Management Tips
Why do some people seem to get so much more done with their time than others? What is the secret to managing your time effectively? There are many answers that are unique to everyone on this topic, but we did find a handy guide about this all-important productivity...
‘Building Your Band’ With An Executive Assistant
Athena Executive Services Contractor, Christina Miser, was recently interviewed by her executive, Gabe Nelson, on his podcast "Solopreneur Money" . Christina and Gabe discuss the tasks that a 'band manager' (aka executive assistant) can do, and creating a true...
Doing the work to be on a real vacation
My trip to Hawaii is looming. Looming? I mean, “Yea! I’m traveling again!” but it’s all coming back to me now, the work it takes to have a real vacation. It’s really worth it and it takes work. It’s now June 9. I leave June 29. I’ll be gone for 10 days. If I want a...
The Art of Productivity
Being productive takes planning, and energy. We have all put off those things that we really wanted or needed to do! We recently read a fantastic blog post about how time, energy and attention are all at the core of being more productive, and the importance of daily...
Give Your Brain A Break
Virtual meeting fatigue is very real. Have you experienced it? Working from home has a ton of perks, but just because you can sit in front of your laptop all day and attend back-to-back meetings...doesn't mean you should. Your brain needs a break! Doing something as...
Don’t Wait To Want To
Don’t wait to want to exercise. Don’t wait to want to make that phone call. Ever notice how happy or relieved you are AFTER you exercise? AFTER you make that call? AFTER you get that issue resolved? The inspiration and satisfaction is coming. It will come AFTER you do...
Effective Delegation with Gina Cotner
Athena Executive Services CEO Gina Cotner was recently interviewed by Gabe Nelson on his podcast, "Solopreneur Money". The two discussed the art of delegation, Gina's path to becoming an entrepreneur and how to strike a balance between demanding and appreciative. "If...
Thriving During a Crisis
"On the best of days, many CEOs would be lost without their EAs. In the chaos of the pandemic, exemplary assistance is not a luxury, but a requirement." Of course... we couldn't agree more! A good Executive Assistant is much more than a task-doer. A great Executive...
Delegating the “Heavy Lifting”
The art of delegating can be tricky, but worth it! How do you develop the people around you to really rise up and take on more of the 'heavy lifting' of your company? Giving things 'away' can seem daunting but once you do the real work of learning how to effectively...
Cut Through the Boredom!
Asian Efficiency is a blog we consistently return to. This recent post about tackling so-called 'boring' tasks has some useful tips on learning to form productive habits, as well as long- and short-term solutions to overcoming lethargy. Of course, one solution is...
Urgency wrecks productivity!
Enjoy this article which we agree with so very much. "Your ability to distinguish urgent and important tasks has a lot to do with your success.” Dwight D. Eisenhower once said, “What is important is seldom urgent and what is urgent is seldom important.”...
Delegation: It takes too long to explain what I want done!
"It takes too long to explain what I want done!" Have you ever had that thought? "I know I should delegate this, but it will take me longer to explain how to do it then it will take for me to simply do it myself!” You are correct. You are absolutely right. So why...
Working Virtually Isn’t Going Anywhere
Like the author of this article, our team has been working remotely since the start of our company, almost five years ago. Working from home is a benefit and advantage for our contractors. Our team of virtual Executive Assistants stay connected via bi-weekly strategy...
What does it take to manage people remotely?
What does it take to manage people remotely? As the founder and CEO of Athena, that’s all I’ve ever done. We didn’t “transition” our business to a “work from home” business. That’s been the primary benefit for our staff right from the beginning. With the pandemic came...
The Accountable Leader
Our CEO Gina Cotner frequently speaks to other Admin and Executive organizations on successfully managing expectations what accountability really looks like. Our own team of high-performing Executive Assistants are continuously trained and mentored on setting and...
Managing Expectations
Recently, Gina delivered a workshop at the amazing Empower 2020 Summit for Assistants, put on by our friends at Base. Here is an excerpt from the discussion on what it takes to truly be a high-caliber executive assistant: Managing Expectations of those around...
Failure isn’t the opposite of success
Yes, Bill Gates, I agree. "Success isn't binary.” Is the opposite of Success, Failure? No. Success is incremental. Are you learning lessons along the way? This is key. And this has been the key for our company. Certain clauses in our Master Service Agreement are...
How Athena Started
I left IBM in 2006 to “become an entrepreneur”. After going to motivational conferences and reading some Robert Kiyosaki, my 32-year-old self said to herself, “No need to be bound to a large corporation! I’m going to go be free! I’m going to be in control of my...
Compensation and the High-Level Executive Assistant
For many, the conversation about compensation can be uncomfortable or even daunting. What is a high level Executive Assistant actually worth? Who decides that amount and assigns a number value? This excellent article, featuring several thought leaders in the EA space,...
Questions Executive Assistants and Executives Should Ask Each Other
Great stuff again from Jeremy Burrows! Jeremy is an Executive Assistant, Author and Podcast host. In this Op-Ed for Base, Jeremy discusses effective Communication, and outlines specific questions Executives and their Assistants should be asking each other. "Think back...
Taking time off during the pandemic? But how?
“But business is slow. I’m not as busy as I once was. How can I justify Time Off?” Time Off is for your overall wellness. And you have been taxed during the pandemic. You have been taxed mentally, emotionally and perhaps financially and physically. It has been a...
Who Moved My Cheese? Who Moved My Life!?
This 22-year-old book is still so relevant! On the back cover, you’ll see the names of companies that reveal its age and era. This book is about the different ways we respond to life’s changes. Here in 2020 we might call a new edition of this book “Who Moved My...
Tips for Effective Delegation
Coaching our clients and Executive Assistants on effective delegation is one of the most important things we continue to do. Delegating with intention keeps a partnership strong and productive. We like this article that outlines 7 tips the author finds effective....
Would I have done anything differently?
Recently I was interviewed by a couple of students from the Entrepreneurship Program at the University of Washington. One of our current clients asked me if I would be willing to speak with them. When she introduced me via email, she said, “I believe that the training...
The Leader Assistant
We've been looking forward to the launch of this book! Our CEO, Gina Cotner, had the honor of writing a recommendation for The Leader Assistant, that is included on the inside pages. She was also interviewed by author Jeremy Burrows on his podcast last year, The...
Fostering Unity In A Diverse Remote Team
Leading your team remotely comes with its own set of challenges and surprises. Technology leaders are paving the way for those freshly navigating this new world of work. This article offers some useful tips on how to create team unity and continue to improve your...
WFH Perils and Predicaments – Part 3
Turning distractions and disruption into value! The distractions and disruptions that happen working from home, can be turned on their head into something valuable. The annoyance or burden of laundry or dishes can be turned into a “brain break” or a break in the...
Communication Secrets of Remote Teams
"Working from home, we don’t have hallway conversations and office parties that strengthen relationships and build trust. Also absent are the contextual clues that help us interpret meaning: body language, facial expression, and tone of voice. Without context,...
WFH Perils and Predicaments – Part 2
In our first blog, Gina talked about jointly working from home and how we have managed to be effective. I am going to address how we live (and work) in close quarters and the structures we use to support our sanity and our relationship. Most of what we have learned...
Co-viral Living: Sharing Your At-Home Workspace
Are there now two of you working from home in some amount of shared space? Have you started working through the issues that have popped up? Is this a cool new future emerging for you two, or a case for one of you moving to a tent in the backyard? We’ve been there!...
Happy 4th Birthday Athena!
It’s Athena’s 4th birthday this week! Four years ago, we incorporated. And how are we faring? All in all, well. We are grateful. This business has always “worked from home”, whether it’s me the CEO in a two-bedroom condo near Alki Beach in Seattle, WA (oh yes, our...
Managing people remotely
Athena has always been a work-from-home company. 100% virtual, from Day 1. But what does it take to manage your staff from home? There’s a lot that has come out in the last week or two on tips for working from home. But how do you manage your team, while sitting...
Work From Home Tips
Are you new to telecommuting? Our contractors love the flexibility of working remotely. They also are extremely adept at virtual work and staying on task. With the escalating health crisis in our world today, you may be new to working from home. This article via...
Actually finding work-life balance
We love helping clients truly find that balance between their work and personal life. Our team of virtual assistants make it possible for clients not only to get more done, but to be more fulfilled and satisfied with the work that they do themselves. This article...
The Power of a Brilliant Assistant
Business legend and entrepreneur, Sir Richard Branson, knows a thing or two about effective delegation and what it takes to succeed. This article is from a few years ago, but his points still ring true. Having a smart phone is great, but having that right-hand person...
Spending 10 Hours A Week On “Compound Time”
Carving out time in your busy day for journal writing or taking a walk may seem counterproductive, but could it actually be a key to even greater success? "Despite having way more responsibility than anyone else, top performers in the business world often find time to...
The productivity issues we now have, due to real-time-all-the-time communication
Very interesting article about “the problems with real-time-all-the-time communication,” and the value of “asynchronous communication,” which is when you send a message without expecting an immediate response. “This trend toward near-constant communication means that...
Delegate Effectively
Enjoy this great podcast about delegating effectively! We love Asian Efficiency and learned a lot from this particular episode. If you don’t have an hour to learn about delegation, check out the podcast cheat sheet and pick a section that sounds good to you! Perhaps...
Sharing Our ‘Secret Sauce’
Gina really enjoyed getting to share some of the principles that make Athena EA’s high performers, with the great Personal Assistants at Pepper's Personal Assistants. Gina specifically outlined the “8 characteristics of an Athena Executive Assistant”. These 8 specific...
Want more productive, less stressed workers?
We were delighted to read that the study highlighted in this article shows that the reasons people decided to work remotely were better work-life balance (91%), increased productivity/better focus (79%), less stress (78%), and to avoid a commute (78%). What are the...
The Building Blocks Of Success
Humility, clear communication, and a penchant for learning are all qualities that help define 'success'. The earlier these kind of qualities are learned and implemented, the better! We particularly appreciated this recent article highlighting 13 of the most difficult...
How Will You Prepare Now to Hit the Ground Running in 2020?
Will you be wondering where your next hot toddy is coming from, or will you be hitting the ground running with gusto in the first week of 2020? Our CEO, Gina Cotner, shares how Athena Executive Services assistants are helping our clients craft and plan now how they'll...
JOMO (the Joy of Missing Out) & 5 tips to get there
While this article has a summertime setting and that season has passed where we are, we love it so much that we want to share it anyway! "JOMO is about disconnecting, opting out and being O.K. just where you are.” Seems like a great access to being present with...
The Value of Time Ownership
Does having every minute of the day scheduled mean you won’t get to have fun? What if allocating all 24 hours in the day, led to less stress? Shawn Blanc shares why he schedules every minute of the day. Our two favorite reasons: 1) Keeps me from dual focus: I know...
The High Road® Leader Podcast
Athena Executive Services CEO Gina Cotner was recently interviewed by Ron Rael of The High Road® Institute. The two discussed Gina's path to becoming a leader, how she partners with her team of virtual EA's and her definition of good leadership. Listen here: The High...
The power of self-awareness
Self awareness increases productivity and fortunately it can be developed and nurtured! This is a big reason why the team at Athena is unique. Enjoy this great article with 7 ways to develop Self-Aware Teams!
A Conversation with Dr. Marc Cooper of MBC Consultants
Gina recently joined Dr. Marc B. Cooper, of MBC Consultants, to discuss Core Values and the difference they can make in your company.
CEO Gina Cotner featured on The Leader Assistant Podcast
Our CEO Gina had the pleasure of being interviewed by Jeremy Burrows, on The Leader Assistant Podcast. Gina and Jeremy discuss what it takes to be a virtual vs. on-site Executive Assistant, time management and other tips, and how to set yourself apart as a...
I’m going to have a balanced life – as soon as I find the time- Part 8
I’m going to start to pull all this together now: So, we’ve talked about how time is different than money, in that you can’t make more of it. And we all have the same amount of time. You’ve begun to think about what would be a Balanced Life for you. And we’ve talked...
I’m going to have a balanced life – as soon as I find the time- Part 7
Ok, so now back to my request that you do this project by the end of the month. Many people can’t say if they can do that or not. When you’re out of money you start bouncing checks. However with time, we have some crazy notion that we can keep squeezing things...
I’m going to have a balanced life – as soon as I find the time- Part 6
You may be saying to yourself, “Yes, of course Gina, my CALENDAR IS clearly my check register for Time. Duh. That’s where I would look to see if I had time for that project." I know some of you have amazing calendars. Online. Color coded. Filters that can be turned on...
I’m going to have a balanced life – as soon as I find the time- Part 5
The point here is to get that you’re SPENDING. You know, you talk to your kids about spending money. You maybe talk to them about overspending or "living within their means". Or maybe you are having these same discussions with your spouse or partner. We’re pretty...
I’m going to have a balanced life – as soon as I find the time- Part 4
While we all woke up today with different amounts of money in our checking accounts, we all woke up with the SAME AMOUNT of time. It’s not like I get a 32 hours in a day and you get 20 hours in a day, and you get 35. You, like everybody else, get 24 hours in a day,...
I’m going to have a balanced life – as soon as I find the time- Part 3
Ok, well, as odd as it may seem, I’m going to give you a new way to think about Time by talking about MONEY. Unlike Money, Time is something you cannot make more of. I’ll probably say that 3 more times today. You all have different amounts of money in your checking...
I’m going to have a balanced life – as soon as I find the time- Part 2
A balanced life is different for everyone. It’s personal and individual. One could say that star athletes or famous musicians, have not lived a balanced life (thousands of hours of their life spent mastering their craft), but I suspect in many ways, it gave them the...
I’m going to have a balanced life – as soon as I find the time- Part 1
So the title of this presentation is, "I’m going to have a balanced life - as soon as I find the time". You are, aren’t you? As soon as you find the time, things WILL GET balanced, yes? Today my intention is to give you a new access, or a new perspective, or a new...
Do you want control, or do you want time?
Delegating is going to require that you give up some control. That’s just how it is. So you can keep control and keep all that stuff on your plate that is truly not the best use of you. Or you can let go of a little control and start to reap the benefits of...
Live a balanced life once you have the time
We are delighted to share that our CEO is giving a talk on one of her areas of expertise this month! She is speaking about scheduling and living a balanced life as the luncheon speaker for the Women Business Owners organization on March 28th in Bellevue, WA! A...
Do you or your team have Hurry Sickness? Are you spreading secondhand stress?
Do you feel there is never enough time? “The anxiety that comes with running around to meet demand after demand has been proven contagious in group settings—and secondhand stress is a serious factor in breaking down meaningful communication and producing effective...
Which overdraft fee are you paying on your life?
Money can be made. Time cannot. If you blow $5,000 in Vegas you can earn it back. If you had a day recently where you were overwhelmed and took on too much, and it left you tired and cranky and not great with your kids or your staff, and it gave you a migraine, you...
Remote Workers Outperform Office Workers
We sure do agree with these 3 reasons that remote workers outperform office workers. In addition, we can’t remember the last time we were sick. We’re not sharing germs with the office or the people on the bus or train. We can get some personal things done, so that we...
NEW YEARS SPECIAL- Available this month only – Set Yourself Free in 2019
Was 2018 a crazy year for you? Were you overwhelmed at times? Some days were you running around like a one-legged bear in a butt-kicking contest? And even more importantly - Is this what it looks like you’ll be doing in 2019?Did you make lists knowing you wouldn’t...
How we do one thing is how we do everything
A wise woman and powerful coach told me this once: "How we do one thing is how we do everything.” Ever since then, I have discovered a lot of evidence for that. I see evidence for it everywhere. The degree to which my car is clean is very similar to how clean my...
Hate your inbox? Outsource it. Here’s why and how.
Hate your inbox? You’ll love this article! Here’s an excerpt we love: Managing your own email inbox is a bit like consuming empty calories; you are busy but not efficient. In fact, a 2016 survey by Adobe found that working people in the United States spend over four...
What to Delegate? Stuff I’m great at? Maybe.
Thank you Shawn Blanc for once again brining sanity to a fast-paced overwhelming world. We love this blog of his that starts with the actual definition of "Overwhelm”. What are some things that you’re great at and don’t like doing? The Very Definition of...
5 SIGNS THAT YOU ARE READY FOR AN ASSISTANT
This is an interview of our CEO, Gina Cotner, about the signs that you are ready for a part-time Executive Assistant. We love this interview so much we wanted to share it with you again.
Our Vision for Our Clients
In this short video our CEO shares with you our Vision for our Clients. Many organizations have “A Vision” for the company. We do have a vision for our company, but we also have a vision for our staff, and a vision for our clients. All of them remind us of why we’re...
Case Study for Athena Executive Services
Best Selling Author, Gary John Bishop “My career is about to go ape-shit” This case study demonstrates one of the many different places our potential clients find themselves before they hire us. Gary was in the ideal place when he approached us – a place that many...
Is managing remote workers any different than managing those in the office?
Thank you Quartz at Work for this great Guide for managing your people who work from home! "Remote workers don’t have to be managed very differently than counterparts who come into the office daily. By keeping communications and expectations consistent, managers of...
Releasing Your Grip on Work
We are delighted to share this short blog by Shawn Blanc that sums up SO MUCH of what we like to shout from the mountain tops! To force himself to do only the things he could do at work, he cut his working hours in half. This forced him to delegate or eliminate...
You keep doing that stuff you hate. At what cost?
“The price of anything is the amount of life that you exchange for it.” –Henry David Thoreau
Be the solution to the problems you run into
Hi, I’m Dorian, one of the Executive Assistants here at Athena. People often wonder what all we do and what all that we are capable of. Well in short, the answer is, “A lot!” I thought I’d share with you one of the unique situations I ran into recently in my work with...
Podcast from our CEO on Delegation
Gina Cotner, our CEO, was recently interviewed by Matthew Jarvis of the Perfect RIA on the world of Delegation. The Perfect RIA (Registered Investment Advisor) is an organization started by Micah Shilanski and Matt Jarvis who both have financial advisor practices....
Is it worth it to delegate?
I can do it faster myself. It's going to take me longer to explain what to do, than it will take for me to do it myself! No one will do it like I want it done. No one can do it as well as I do. I tried delegating before. It didn’t go well. Sound familiar? Those...
Why strive for Work/Life “Balance"? Are they at odds with each other?
We love this article about Work-Life Balance. What Balance?! This phrase “work/life balance” makes it sound like they are at odds with each other - work & life and they somehow need to be balanced against each other, and then that will result in, as the article...
The real list of what one Executive has delegated to his Assistant
This newsletter was shared by one of our clients and it really captures why one would have a virtual executive assistant: Hi, In theory, delegation should be the simplest of tasks. Simply ask/pay someone else to do it. The reality is that for most people, delegation...
How to be your own Executive Assistant until you’re able to hire one!
"Your life is busy. Work/life balance is a challenge. You feel like you’re spreading yourself so thin that you’re starting to disappear. Most of us feel that way. But not all of us. The most organized people don’t.” "They’re calm, cool and “in the moment”, not...
If time is money, where is it going?
We couldn’t agree more with these 3 key points: 1) The 24/7 hustle mentality is not only broken, but it is dangerous. 2) You do not have to constantly hustle to succeed as an entrepreneur or business owner. 3) Do the work to learn how you actually spend your time and...
Life Vision
Hi all. Gina Cotner here, the founder and CEO of Athena Executive Services. This week is my birthday week, which is always a time of reflection, gratitude, and appreciation for my life. One way to celebrate is by sending my mom a Birth Day card every year. She really...
Get your priorities straight!
We are thrilled to share this article. We agree! You do not have time management issues, you have priority management issues! When you are clear about your priorities, how your time gets managed gets simple and easy. There is no guilt in saying No to something. There...
Reduce the burden of delegating: check in often
To those who need to delegate: you know you need to delegate more! This is the year to give away that low-level stuff you waste time on! We know you say to yourself, “But it’s going to take me longer to explain what to do than it will take me to do it myself!”...
Thinking your New Year’s resolution might be saying “No" more?
Do you have a hard time saying No? Are you thinking your New Year’s resolution might be to say No more? But wait, you like saying yes. You are a Yes person. It makes you happy. It makes others happy. You don’t want to be a grouchy No person. Consider this: most of the...
Slow your roll: your time belongs to you, not them
“To enjoy life, you don't need fancy nonsense, but you do need to control your time and realize that most things just aren't as serious as you make them out to be.” ― Timothy Ferriss, The 4-Hour Workweek I regularly talk to prospects in my business who are at the...
Dirty Dishes – Netflix – Squirrel: challenges of working remotely
We love the tips here from the folks at Trello for tackling the biggest challenges of working remotely. Plus there’s a new look at, just what exactly is “work-life” balance? The last sentence, however, is what really resonates with us here at Athena: "Make remote work...
Relieve stress by buying time, not stuff
This article shares about a study whose findings suggest that spending money to save time may reduce stress about the limited time in the day, thereby improving happiness. It also says that people who spend money to buy themselves time, such as by outsourcing disliked...
Wasting time and energy keeping up appearances at the office? Work Remotely.
“You want to be measured by what you accomplish in a day — not how busy you look. With no one peering over your cubicle wall, there is no need to keep up appearances. So you can focus on doing meaningful work.” - Brian de Haaf, CEO of software company Aha! We love...
The Executive Assistant – What I Am…
“I’m a neutral, and independent advisor to my Executive, who enables the day-to-day management routines that enhance the effectiveness of my boss, and the organisation as a whole. I operate as a business manager in my own right – and I am an integral part of the...
Are EA’s worth the trouble?
We invite you to read the views of the five high-profile founders in this article, as well as the view from their EAs. We particularly love how the EA for Dropbox’s founder feels she is still teaching him how to use an assistant in the first place. We can relate!...
What your Out Of Office Reply says about you
Wouldn’t you love this as your Out Of Office Reply? “I am currently on vacation and not accepting any emails about anything. I’m not planning on reading any old emails when I get back, either, because that feels antithetical to the vacation experience.” Enjoy this...
What are you doing this weekend?
Our prospective clients are usually in pain by the time they come to us, exhibiting a variety of symptoms. For many of us, we don’t go to the doctor until something is really a problem. We try to handle it on our own, or press on and hope the symptoms go...
Is your calendar wimpy wimpy wimpy?
High performance executives are masters of their priorities and schedule. See how they do it. Item #6 in here is a major key! https://www.inc.com/bruce-eckfeldt/keeping-this-kind-of-calendar-can-help-you-become-.html
Are you sacrificing your health to make money?
“Man surprised me most about humanity. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in...
Why have an Executive Assistant?
Enjoy this interview of Anikka (Fragodt) Goodman, Mark Zuckerberg’s first Executive Assistant when he was 21 years old. She is in front of an audience of Executive Assistants, but we think this is interesting for both EA’s and executives alike. If you don’t have 28...
Athena virtual assistants make it possible for our clients not only to get more done but to be more fulfilled and satisfied with the work that they do themselves. We take off your plate, those items that are not worthy of your time, skill, purpose and prowess.
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