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This 22-year-old book is still so relevant! On the back cover, you’ll see the names of companies that reveal its age and era. This book is about the different ways we respond to life’s changes. Here in 2020 we might call a new edition of this book “Who Moved My Life?!”

The key characters are two mice (“Sniff” and “Scurry”) and two people (“Hem” and “Haw”), all on a journey to find the “cheese” (what they want in life).


“The mice, Sniff and Scurry, used the simple trial-and-error method of finding cheese. They ran down one corridor and if it proved empty, they turned and ran down another. They remembered the corridors that held no cheese and quickly went into new areas.

Sniff would smell out the general direction of the cheese, using his great nose, and Scurry would race ahead. They got lost, as you might expect, went off in the wrong direction and often bumped into walls. But after a while they found their way.

Like the mice, the two little people, Hem and Haw, also used their ability to think and learn from their past experiences. However, they relied on their complex brains to develop more sophisticated methods of finding Cheese.

Sometimes they did well, but at other times their powerful human beliefs and emotions took over and clouded the way they looked at things. It made life in the maze more complicated and challenging.”

One thing that happens with Hem and Haw in the book, is that they keep going back to where they saw cheese in the past. They are frustrated that it’s not there and they keep hoping and lamenting about it. All the while Sniff and Scurry keep trying different pathways to see where new cheese might be.

Being an entrepreneur (in any year), or being a human being in the year 2020 requires a lot of Sniff & Scurry!

Where could you be venturing on new paths to find new cheese? (even if that seems annoying or risky?)