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Gina Cotner Speaking

Gina Cotner is the CEO of Athena Executive Services, a firm dedicated to helping busy business owners, entrepreneurs, and executives achieve work-life balance. With over 15 years of remote work experience, she has mastered the art of living from her calendar and coaches others on time management. Gina and her team of remote, part-time executive assistants free up their clients’ time to do what they do best.

As many clients have found, the right executive assistant can be a true partner to help get the “have-to’s” off your plate, so you can focus on the “want-to’s” An avid pickleball player, Gina was born and raised in the Pacific Northwest, and she splits her time between Seattle and the central coast of California.


Gina was a featured speaker at the BASE Empower Summit for Assistants.

In these two clips, Gina shares with a large audience of assistants two of the eight characteristics that we say makes for a High Caliber EA.

Base is an online platform that helps assistants future-proof their role by tying clear ROI to their workflow.  

Signature Presentation:

I’m going to live a balanced life, as soon as I find the time

Key Elements/ Points:


  1. Money can be made. Time cannot. If you waste $1000 in Vegas you can earn it back. If you had a day recently where you were overwhelmed and took on too much, and it left you tired and cranky, not being great with your kids, and gave you a headache, you don’t get that day back. There is no “do-over” on that day.
  2. Unlike Money we are all given the same amount of time in a day: 24 hours. Yet, we relate to time like we have more than we really do, leaving us trying to fit a 36 hour day into a 24 hour day.
  3. Is having a peaceful and sane schedule that serves you, selfish? No. Why? We will explore and get present to the benefits to you and those around you, when you choose to live a balanced life.


Delegation: Do you Want Control Or Do you Want Time?

Key Elements/ Points:


  1. Why delegate when you can do it better and faster, and don’t have to spend time explaining it to someone?
  2. Giving up control (eek!)
  3. Costs to poor delegation + How to delegate badly
  4. How to delegate well + The bonus for your company if you take this on

What People are Saying

“Thank you again for your presentation on Time at the WBO luncheon. I shared with a very accomplished group of business women about the concept of how we look at money and time – finite or infinite. As I profess that it’s not brain surgery but it’s a simple concept with a deep message. They ALL loved it. You have an important message to share.”

Annette Bond

“Hi Gina. I just wanted to reach out and tell you how much I enjoyed your presentation to WBO on Thursday. I had some amazing takeaways that I began implementing immediately…beginning with blocking out time on my calendar for ME and following-through on making that a priority in honor of myself. 🙂 Thank you for the inspiration!”

Kristen Lomax

“Thanks Gina. Presentation was A+ and I’ll be spreading the word about you and Athena.”

Stacia Hofmann

“It was so great hearing your talk and meeting you yesterday! I also coach business owners how to have balance in their work and you taught me some new things and perspectives! I was sharing on Facebook how after your talk, I went and sat on my porch in the afternoon instead of rushing in to do work. I’ve NEVER done that before, so THANK YOU! It’s very inspiring to see someone who was an executive assistant, now have her own business and doing public speaking as well!! I may want to interview you at some point for an article for my career coaching clients. You are a great speaker and you gave great insights to everyone in the room. I will definitely be happy to refer business to you!”

Jennifer Kim


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