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What FEEDS a high-caliber Executive Assistant? 

They want to be of Service to you!

You may think to yourself, “Really, they want to do this stuff that I absolutely do not want to do?” Yes, they do. “Really, they want to book my airline tickets and send out birthday cards? They want to help me iron out this issue with payroll, and look into better software to use for project management?” Yes, they do.

Not only do they want to do most all of those tasks and projects that you would find mind-numbing, annoying or soul-sucking, they want to do them with Excellence! They are after Excellence, I promise you. Nothing empowers an assistant more than knowing they “crushed it”!

What feeds them is you investing in them. This is, you helping them help you. You may think, “If I have to help them, then why am I even giving them this task to do?” Why? Because the direction and support you give them this week, will be the foundation for what they do next week. Next week you’ll feed them with a little more direction and support, and it will build on what they received last week. This week they will have new questions. Smarter and wiser questions.

Each week you’ll feed your assistant a little more direction and support. Then, exponentially, week by week they will become more and more valuable. Next month you will be able to say three sentences to them, and that task will get done, and it will get done the way you want. Why? Because of how well you invested in them last month.

Help them help you!


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