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Case Study: RISC Zero

 

Case Study: RISC Zero

Background:

RISC Zero, a brand-new start-up, came to us smack in the middle of the pandemic, August 2022. They were in need of executive assistance to support their operations and leadership team. It was no coincidence they were referred to us by a former Athena client and startup CEO herself!

How it all began:

Soon, Brian and Ash found themselves speaking with Jennifer Tracy, Business Development & Client Care manager here at Athena. They needed support with many garden-variety admin tasks: email organization, schedule management, travel arranging, CRM updating, shepherding documents that needed signatures, along with some personal tasks. 

Neither had ever had an executive assistant before. Brian was candid with us right from the start when he said, “I’m just not good at delegating.” 

After Jennifer, like a doctor looking at a patient, assessed the situation and learned about all they were dealing with, she turned to her partner here at Athena, Dorian who she works shoulder to shoulder with every week. 

NEXT STEPS:

Dorian is the Performance Manager here at Athena. She oversees all the staff and ensures they are getting top-notch performance coaching on a regular basis. She keeps track of who on the staff has bandwidth available for a new client. Jennifer and Dorian regularly collaborate on which Executive Assistant to pair with which client. This collaboration is where the magic happens!

They selected a great executive assistant named Vee to work with the executives at RISC Zero. 

Jennifer then regularly checked in with clients Brian and Ash, while Dorian and our Performance coaches were regularly checking in with Vee. Part of the secret sauce at Athena is how the “partnership” gets built. What we are really in the business of is a high-performing, high-caliber “partnership”. 

Three months later Brian said he was so impressed by Vee and inquired about Vee working for them full time. Vee said that she was indeed interested in working for them full-time. RISC Zero took advantage of the Conversion Clause in the Athena Master Service Agreement, which allows a client to pay a fee to take their Athena Executive Assistant and bring them on to their own staff and payroll. 

This happens from time to time and as long as it’s something that the EA wants, we encourage it. We want all parties to really get what they need and want from this partnership, even if that means we lose an amazing resource like Vee. 

So we say goodbye to RISC Zero and Vee and wish them well. 

But the story isn’t over. Plot twist!  Eight months pass and Vee has been highly effective and promoted at RISC Zero. But that left the EA position open. Where did Vee go to get that EA position filled? Back to Athena Executive Services!

Now Vee is the Client, meeting with Jennifer to discuss finding a new EA for Brian, along with three other new executives, Manasi, Joe, and Nicole. 

Athena Executive Services provides two Executive Assistants to support the four executives. One of those EAs is Nathan! Nathan and Manasi formulate their partnership and Nathan gets the advantage of standing on the shoulders of the great foundation Vee had built. Fast forward 11 months and . . . you guessed it. RISC Zero decides to buy out Nathan and take him as their own staff member, as they did with Vee many months prior.

CHALLENGES ALONG THE WAY:

Throughout all engagements, RISC Zero was a strong advocate for the value of Athena’s services. Vee’s performance as an EA was impactful, leading to RISC Zero’s preference to continue sourcing talent from Athena.

Leadership changes at RISC Zero brought some challenges: 

  • With one leader’s departure, expectations around EA services shifted.
  • Conversations between Jennifer (from Athena) and RISC Zero saw some misalignment in expectations.
LESSONS LEARNED:
  • Expectation Management: Changes in leadership necessitate a clear communication strategy regarding expectations for EA services. Regular check-ins are essential to ensure alignment across all parties involved.
  • Value of Talent: The initial success of having a standout EA like Vee underscored the importance of placing the right talent in executive roles and maintaining relationships with clients through quality service.
CONCLUSION:

The collaboration between RISC Zero and Athena Executive Services highlights the critical nature of aligning expectations during leadership transitions. While Athena demonstrated the ability to provide exceptional executive assistance, ongoing communication and clarity on service delivery are vital for sustaining long-term relationships and ensuring mutual success.

Perception vs. Reality

We will always take the opportunity to sing the praises of our high-caliber Executive Assistants. The role of an EA is so much more complex than many people realize!

This article gives some great examples of the types of things an EA actually does – and the perception vs. reality problem many EAs face in today’s workplace. 

“In today’s global world, EAs who work for C-suite executives are referred to as the right arms to leaders, the backbone to companies, and the face of the company culture.”

Read the entire article at Harvard Business Review

 

 

 

Hooked On Delegation

For the first few years of owning and operating this business I didn’t have an assistant. I was running a firm centered around the great benefits of having an Executive Assistant, but I had never had an Executive Assistant myself. It wasn’t really a problem, because I knew how to be a great Executive Assistant and I knew how to train others to be great in that role. However, the tailor had no clothes; the cobbler had no shoes.

A few years into the business, we had enough money that we could afford for me to utilize the services of one of our executive assistants. “After all,” I said to myself, “you could have one at wholesale pricing!” In the beginning it felt a little bit like stealing from the company, like I was taking office equipment back to my home to use it for myself.

I started slowly, delegating a little here and a little there. Soon I was hooked.

Now that I was no longer just the receiver of what others were delegating, and I was now the delegator, I got all new perspectives on the world of delegation! I understood the hesitance and the reticence of delegating. Should I? Shouldn’t I? Should I pay for somebody else to do this, or just do it myself? Should I take the time to explain this to my assistant? Will my assistant be able to figure this out? Will she hate doing this?

Over time, I began to delegate more and more, from all different areas of my life, and particularly from the key areas that I most recommended to the Executives we work with:

1. Things that you dislike doing
2. Things that are not in your zone of genius, not one of your superpowers
3. Things that, while they may be fun and enjoyable to do, are not the highest or best use of you
4. Things that you know in reality are going to take more than the 10-minutes you think it’s going to take

Here are some things that I’ve delegated to my EA that fall into those categories.

• Researching and ordering gifts for clients and staff
• Sending cards, emails, or gifts (birthdays, condolences, new baby, anniversary)
• Updates to the website
• Booking an airline ticket
• Going to Amazon to buy those “one or two” things
• Social media posts
• Invoicing clients and running credit cards
• Parts of onboarding a client
• Parts of onboarding a new contractor
• Researching vacation elements (hotel, airline, excursions, rental cars, where will you be able to play pickleball while you are there?)
• Ordering flowers for mom; Easter baskets for grandkids
• Getting off of company mailing lists

I often say to myself, “Don’t go there Gina; delegate it.”

That means don’t go to Amazon to buy one or two things, because before I know it, I’ll be there shopping around for something else that I just thought of, and something else. It’s better to have my EA shop for me, and then send me two or three options of what to choose from. Similarly with shopping for airline tickets. She does the research, then texts me “Gina would you like this option or that option?”. Then I pick and don’t get mired in “shopping around”.

~ Gina Cotner, CEO 

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Looking for an engaging guest for your next podcast? Gina enjoys being a podcast guest and discussing items such as:  

  • Effective Delegation
  • How to turn over entire segments of your business process to someone else (so that you have more time off!)
  • How to have the balance in your life that you want

Click here to learn more about having Athena CEO Gina Cotner on your podcast or inviting her to present at your next virtual meeting, workshop or event.