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Failure isn’t the opposite of success

Yes, Bill Gates, I agree. “Success isn’t binary.” 

Is the opposite of Success, Failure? No. Success is incremental. Are you learning lessons along the way? This is key. And this has been the key for our company. Certain clauses in our Master Service Agreement are there now because of a lesson learned.

Why does every virtual Executive Assistant at our firm have a Performance Coach? Because we learned lessons from being too distant from our contractors and staff.

Why do we invoice on the same two days of the month regardless of the day of the week? Lessons learned.

How we do everything at our firm isn’t perfect or even “the right way” but many great structures are in place that keep us stable and growing, and they got there from a lesson learned. 

Read More via Inc. 

How Athena Started

Dorian – the first official employee of the Athena Executive Services Team

I left IBM in 2006 to “become an entrepreneur”. After going to motivational conferences and reading some Robert Kiyosaki, my 32-year-old self said to herself, “No need to be bound to a large corporation! I’m going to go be free! I’m going to be in control of my schedule and my earning power!” The 48-year-old version of herself today, chuckles. Good job 32-year-old-Gina for swinging out there, because otherwise we wouldn’t be here today, but of course, little did I know what all “being free” was going to take. As wise ones say, “Freedom ain’t free.”

Fast forward nearly 10 years to the beginning of Athena. My father passed away in the early summer of 2015. I got to spend the sacred last chapter of his life with him and then went home and floated through life for a few months until I felt ready to work again. I started getting the word out that I was looking for another business owner or C-suite executive who could use an Executive Assistant. I rustled the bushes of my community looking for a good opportunity.

One day my friend Tiffany said to me, “My boss could really use you.” She made the introduction and soon I was the EA for that CEO. I went to his office once a week to open mail and organize things, but other than that I managed many aspects of his life from my home office.

Some months later Tiffany said to me, “I’m going need you next quarter. I’ll need some EA support. Could you plan ahead for that?” I said,” I don’t really have any more bandwidth right now.” And she said, “Well, just find me someone like you.” Now, Tiffany was a friend of mine and we had a lot of mutual friends and acquaintances. So, I said, “Let’s put our heads together and see who we can think of.” We thought of Dorian. We knew she was unhappy in her current job, and we both knew we would really love working with her. Tiffany said, “Yah! Go talk to Dorian about it. See if she wants to come be my EA. Then we will pay you to be her ‘EA Coach’ and you can coach her to be as good as you while she’s working for me.”

I said, “Tiffany, if we do this, we cannot screw this up. We cannot mess with Dorian’s life. She’s been at her job for seven years. It’s her first real job as a young adult. We can’t mess with her life if she leaves a job and comes to work with us.”

After all the needed conversations, Dorian did leave her job and became Tiffany’s EA. Tiffany’s company paid me a little bit for every hour that Dorian worked, to coach her in becoming a great EA.”

A few months later Tiffany said to me, “There are two directors in the company, and they could really use an EA. It would make them so much more efficient and productive.” I said,” I keep thinking I should open this as a business, but I’m really not up for being an entrepreneur again.” Tiffany said, “Well that’s too bad! You just need to go open this as a business. Get over it and see who you can find who could be the EA for these two directors and start the business.”

I found an old friend of mine, Alison who was currently an EA for a property management company. She was someone I liked and more importantly, trusted. She had a young son and wanted to be home more with him. She shifted gears and said she would start working with us. So, in April of 2016 I opened an S-Corp in the state of Washington, and then took $5,000 to my local Wells Fargo and opened a business account in the name of Athena Executive Services, Inc. In May was our first payroll, and off we went into the future together.

While Dorian is no longer an official member of our team (her client loved her so much they hired her away as a full-time employee!) we still keep close tabs on her. She recently sent us this photo (above) and said, “When you are going for an ultrasound and want your little one to know Athena made her possible.” We know we are just one of many things that made her little one possible, and we are so happy to have been a contribution to Dorian and her family. Dorian wasn’t a business partner on paper, however she was the one who from before Day 1 of Athena opening said, “Ok Gina, you coach me. I want this kind of lifestyle. If you start this business, I’ll do it with you.” And she did. I attribute the four years of partnership with Dorian as one of the major reasons this little owl of a company took off!

Gina Cotner, CEO

 

Compensation and the High-Level Executive Assistant

For many, the conversation about compensation can be uncomfortable or even daunting. What is a high level Executive Assistant actually worth? Who decides that amount and assigns a number value?

This excellent article, featuring several thought leaders in the EA space, is for and about the compensation of high-level EAs who support C-Suite and Executive Leadership Teams (ELT). Just how does HR decide what your specific role is worth?

“High level EAs are not being offered the money they deserve because historically there has been so little hard data available about the role, which is a relatively small subset of the larger “administrative professional” job family category.”

 

Questions Executive Assistants and Executives Should Ask Each Other

Great stuff again from Jeremy Burrows! Jeremy is an Executive Assistant, Author and Podcast host.

In this Op-Ed for Base, Jeremy discusses effective Communication, and outlines specific questions Executives and their Assistants should be asking each other.

“Think back to some of the best conversations you’ve ever had. Or, the best podcast interviews you’ve ever listened to. Or, the best counseling or therapy session you were a part of. What was the common thread in all of these? They were full of good questions!”

Open and frequent communication is vital to cultivating the CEO/Executive Assistant relationship. We mentor Athena EAs in being effective with our clients, ensuring the lines of communication are open and honest so clients are left spending their time on what they are most uniquely equipped to handle.

Honest conversations can sometimes be humbling or even uncomfortable, but the ultimate reward that comes from having them is certainly worth it! 

Taking time off during the pandemic? But how?

“But business is slow. I’m not as busy as I once was. How can I justify Time Off?” Time Off is for your overall wellness. And you have been taxed during the pandemic.  You have been taxed mentally, emotionally and perhaps financially and physically. It has been a taxing time and it takes more than you are used to, to take good care of yourself. And yet, it’s more critical than ever!

I realize that some people are now swamped and busier than ever, but if you’re busier than ever, you already know you must take some time off or you will burn-out.

It may be hard to think of Time Off because you don’t feel that you can really go anywhere. How can you take Time Off and just sit on your couch? You’re not going to the lake cabin you usually do every summer. There isn’t the annual family reunion. You aren’t interested in hopping on a plane and going to that place you love. But you can still take Time Off to rejuvenate your mind and body and it’s important to do so!

Use your creativity to design a few days off where you do not work. What else Is possible for relaxation even if it’s not what you’ve done in the past? You want to consider “What feeds me? What is nourishing for me that I can have here at home, or at an Air-bnb a couple of hours away?” A fancy picnic in the back yard? A lazy day of movies, games, puzzles or crafting? Cooking a meal that takes a lot more time than you usually have for cooking? Starting that hobby you’ve been thinking about? Set up a phone date with an old friend that you haven’t caught up with in a while. What projects would be fun while you’re on Time Off?

You can build an itinerary for you, designed by you. Get creative and invest in your wellness by taking some Time Off.

 

More on this subject via Bloomberg.com

Who Moved My Cheese? Who Moved My Life!?

This 22-year-old book is still so relevant! On the back cover, you’ll see the names of companies that reveal its age and era. This book is about the different ways we respond to life’s changes. Here in 2020 we might call a new edition of this book “Who Moved My Life?!”

The key characters are two mice (“Sniff” and “Scurry”) and two people (“Hem” and “Haw”), all on a journey to find the “cheese” (what they want in life).

Excerpt:

“The mice, Sniff and Scurry, used the simple trial-and-error method of finding cheese. They ran down one corridor and if it proved empty, they turned and ran down another. They remembered the corridors that held no cheese and quickly went into new areas.

Sniff would smell out the general direction of the cheese, using his great nose, and Scurry would race ahead. They got lost, as you might expect, went off in the wrong direction and often bumped into walls. But after a while they found their way.

Like the mice, the two little people, Hem and Haw, also used their ability to think and learn from their past experiences. However, they relied on their complex brains to develop more sophisticated methods of finding Cheese.

Sometimes they did well, but at other times their powerful human beliefs and emotions took over and clouded the way they looked at things. It made life in the maze more complicated and challenging.”

One thing that happens with Hem and Haw in the book, is that they keep going back to where they saw cheese in the past. They are frustrated that it’s not there and they keep hoping and lamenting about it. All the while Sniff and Scurry keep trying different pathways to see where new cheese might be.

Being an entrepreneur (in any year), or being a human being in the year 2020 requires a lot of Sniff & Scurry!

Where could you be venturing on new paths to find new cheese? (even if that seems annoying or risky?)