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New Year Planning

Preparing Your Business for Success and New Year Growth

As the end of the year approaches, it’s time for small business owners, entrepreneurs, and executives to reflect, recharge, and recalibrate. The holiday season often brings added responsibilities and stress, but with intentional planning, it can also serve as a springboard to success in the upcoming year. Here’s how you can set your business up for a successful year-end and start the new year ready to thrive.

Reflect on the Past Year

The first step in preparing for the year ahead is reflecting on the one that’s ending. Take a moment to ask yourself these critical questions:

  • Did I meet the milestones I planned for this year?
  • Was I able to deliver the quality of product or service I aspire to?
  • Do I feel fulfilled and balanced, or was I overwhelmed by the stress of work?

These reflections are essential not only for evaluating your business performance but also for assessing your personal well-being. Life moves quickly, and as an executive or entrepreneur, you likely spend a significant amount of time planning for others—your team, family, and business. But how often do you plan intentionally for yourself?

Aligning Operations with Your Goals

Creating a solid plan for the year ahead means focusing on your business goals and aligning your operations to achieve them. If you’ve struggled to balance your responsibilities, it might be time to consider bringing in an executive assistant. At Athena Executive Services, we specialize in crafting custom support plans tailored to your unique needs, giving you the freedom to focus on what truly matters to you.

Define Your Purpose and Visualize Success

Start by visualizing where you’d like to be at the end of next year. What does success look like to you? Is it a business milestone, such as increasing revenue or expanding your team? Or is it personal, like spending more time with your family or transitioning into a more flexible schedule? Reflect on these questions:

  • Do I have time to work on what truly matters to me and grows my business?
  • Can I step away from work to enjoy time with family and friends without anxiety?
  • Am I balancing the demands of a growing business with my desire for a full, satisfying life?

Determine Priorities and Delegate Effectively

The key to achieving your goals is identifying what only you can do for your business and delegating everything else. Start by listing the tasks that require your expertise, such as strategic planning, building client relationships, or creating visionary goals. Then, identify the administrative or time-consuming tasks—emails, invoicing, scheduling, and marketing—that could be handled by an assistant.

Imagine what you could accomplish if you freed up the time spent on these tasks. How might it impact your business and personal life over the next year? Partnering with an executive assistant can transform how you allocate your time, allowing you to focus on the work that drives growth and fulfillment. 

 

Create a Business Plan That Reflects Your Aspirations

Your business plan should reflect your unique aspirations—not someone else’s vision. Define what you want to deliver, how you want to impact your industry, and the legacy you want to build. At Athena Executive Services, we understand that no two executives are the same, and neither are their goals. That’s why we work to custom-match you with the ideal assistant to help you create systems that align with your unique vision.

 

Start the New Year Strong

By reflecting on the past year, determining your priorities, and delegating effectively, you’ll be positioned to hit the ground running in January. Partnering with an executive assistant can provide the support and structure you need to achieve your goals and maintain balance in your life.

 

Let’s make the next year your most successful and fulfilling one yet. Contact Athena Executive Services today to learn how we can help you craft a support plan tailored to your needs.

 

Creating Systems That Work for You Now

 

As you may know, I was part of Athena on its inception day several years ago. I was the first contractor hired here and was a part of our firm’s growth for four years before being offered an opportunity to serve an impact investing firm as their Chief of Staff. During those next first four years, I was in awe of how Gina managed the company. She documented EVERYTHING in Word documents. If I ever needed to pick up the ball and run anything in the organization I could, because there was a Word doc somewhere with those details and every step I would need to take and how to do it.

While I was away, Gina promoted Jennifer Tracy, who was one of our great EAs, to Operations Manager. Jennifer was able to take all of those documents and run Athena’s operations. During this time, Gina didn’t relinquish all of her responsibilities but instead worked for Jennifer to make sure she had everything she needed to win in her role as the Operations Manager. (Then Gina had time to learn pickleball, and well, she’s been a little busier since then!)_

Fast forward two years and I return to Athena. Jennifer transitioned to become our Business Development and Client Care manager, and I stepped into the newly-created Operations and Performance Manager role, and Gina continues as CEO, den mother and pickleball maven. We also have a dedicated Executive Assistant, Corene, who helps us three run this ship. 

For the first few months of my return, the turnover was smooth sailing, but things were changing. Until this time, Gina had delegated tasks, projects, and the heavy lifting to either Jennifer or her own EA, but now there was a new cook in the kitchen. Very quickly we saw that keeping track of who owns what was becoming murky. 

Jennifer and I would talk about what’s next with a client or a team member, but neither of us communicated the changes with Corene. We kept emails and correspondence in our inboxes which can work when only two people are in the loop, however, now we had four people who needed access to all the information. Through these growing pains, we discovered where the cracks in the foundation were and knew we needed to create clarity around project ownership and improve how we run the business. 

This is where my superpowers kick in. I LOVE systems! I thrive on creating and implementing systems. There is nothing more grounding for a CEO, manager, or entrepreneur than having the accurate status of projects and tasks. I have used many different project management systems over the years and Asana is the software I thought would fit Athena’s needs best. It has taken time to build out new systems and workflows and it is still an ongoing process. We continue to fine-tune, put in the steps we discover are missing, add new workflows as projects emerge, and find the best ways to automate workflow so we are working smarter. 

What I was not expecting, while implementing new systems and processes, was how delighted our EA, would be. She was thrilled to have one place where everything was assigned and tracked. She could easily see who assigned a task or project, and what was needed to move things forward while being able to report her progress back in the same format. The clarity it provides all of us is freeing and empowering!

There is a point in every company where how we’ve always done things won’t get us to where we want to go. What got us here, won’t get us there, right?

Is there an area in your company or organization where it’s time for a  refresh, pivot, bringing in new systems, or doing a massive overhaul?

We would love to hear from you. Let us know what you are dealing with in your organization!

~ Dorian

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