Athena Executive Services

About Us

Services + Pricing

The Productivity Blog

Case Studies

Delegation 101

For Financial Advisors

Client Testimonials

Executive Case Study

Contact

Let’s Connect

Job Opportunities

Speaking

Privacy Policy

Case Study: RISC Zero

 

Case Study: RISC Zero

Background:

RISC Zero, a brand-new start-up, came to us smack in the middle of the pandemic, August 2022. They were in need of executive assistance to support their operations and leadership team. It was no coincidence they were referred to us by a former Athena client and startup CEO herself!

How it all began:

Soon, Brian and Ash found themselves speaking with Jennifer Tracy, Business Development & Client Care manager here at Athena. They needed support with many garden-variety admin tasks: email organization, schedule management, travel arranging, CRM updating, shepherding documents that needed signatures, along with some personal tasks. 

Neither had ever had an executive assistant before. Brian was candid with us right from the start when he said, “I’m just not good at delegating.” 

After Jennifer, like a doctor looking at a patient, assessed the situation and learned about all they were dealing with, she turned to her partner here at Athena, Dorian who she works shoulder to shoulder with every week. 

NEXT STEPS:

Dorian is the Performance Manager here at Athena. She oversees all the staff and ensures they are getting top-notch performance coaching on a regular basis. She keeps track of who on the staff has bandwidth available for a new client. Jennifer and Dorian regularly collaborate on which Executive Assistant to pair with which client. This collaboration is where the magic happens!

They selected a great executive assistant named Vee to work with the executives at RISC Zero. 

Jennifer then regularly checked in with clients Brian and Ash, while Dorian and our Performance coaches were regularly checking in with Vee. Part of the secret sauce at Athena is how the “partnership” gets built. What we are really in the business of is a high-performing, high-caliber “partnership”. 

Three months later Brian said he was so impressed by Vee and inquired about Vee working for them full time. Vee said that she was indeed interested in working for them full-time. RISC Zero took advantage of the Conversion Clause in the Athena Master Service Agreement, which allows a client to pay a fee to take their Athena Executive Assistant and bring them on to their own staff and payroll. 

This happens from time to time and as long as it’s something that the EA wants, we encourage it. We want all parties to really get what they need and want from this partnership, even if that means we lose an amazing resource like Vee. 

So we say goodbye to RISC Zero and Vee and wish them well. 

But the story isn’t over. Plot twist!  Eight months pass and Vee has been highly effective and promoted at RISC Zero. But that left the EA position open. Where did Vee go to get that EA position filled? Back to Athena Executive Services!

Now Vee is the Client, meeting with Jennifer to discuss finding a new EA for Brian, along with three other new executives, Manasi, Joe, and Nicole. 

Athena Executive Services provides two Executive Assistants to support the four executives. One of those EAs is Nathan! Nathan and Manasi formulate their partnership and Nathan gets the advantage of standing on the shoulders of the great foundation Vee had built. Fast forward 11 months and . . . you guessed it. RISC Zero decides to buy out Nathan and take him as their own staff member, as they did with Vee many months prior.

CHALLENGES ALONG THE WAY:

Throughout all engagements, RISC Zero was a strong advocate for the value of Athena’s services. Vee’s performance as an EA was impactful, leading to RISC Zero’s preference to continue sourcing talent from Athena.

Leadership changes at RISC Zero brought some challenges: 

  • With one leader’s departure, expectations around EA services shifted.
  • Conversations between Jennifer (from Athena) and RISC Zero saw some misalignment in expectations.
LESSONS LEARNED:
  • Expectation Management: Changes in leadership necessitate a clear communication strategy regarding expectations for EA services. Regular check-ins are essential to ensure alignment across all parties involved.
  • Value of Talent: The initial success of having a standout EA like Vee underscored the importance of placing the right talent in executive roles and maintaining relationships with clients through quality service.
CONCLUSION:

The collaboration between RISC Zero and Athena Executive Services highlights the critical nature of aligning expectations during leadership transitions. While Athena demonstrated the ability to provide exceptional executive assistance, ongoing communication and clarity on service delivery are vital for sustaining long-term relationships and ensuring mutual success.

Case Study for Athena Executive Services

Best Selling Author, Gary John Bishop

“My career is about to go ape-shit”

This case study demonstrates one of the many different places our potential clients find themselves before they hire us. Gary was in the ideal place when he approached us – a place that many entrepreneurs and executives don’t get to, or can’t see.

What was ideal was that he looked out ahead at his career and saw a potential train wreck coming. He saw the success trajectory that was out ahead of him. That is the ideal time to be searching for a high caliber, Executive Assistant (EA). Most people come to us in the middle of the train wreck or when they are already overwhelmed, completely swamped and drowning (And that’s fine. We can jump in at those time as well.). Some people have been overwhelmed for so long that they think, “You don’t understand. This is just how my life is.” As if it could be no other way.

(Sidebar – True story: A couple years ago an attorney who was looking for an assistant shared with us that her car had broken down on the side of the road the prior week. She was so busy that she didn’t have time to deal with it and had been uber-ing to work all week. Wow.)

Over time we will write more right case studies to demonstrate the many different places that our clients are at when they first connect with us, and the many different places they hope to get to with the help of an Executive Assistant. No two clients are alike. While there are some commonalities in what has people finally reach out and consider hiring a remote executive assistant, and while there are some common things that most all Executive Assistants do, ultimately each partnership between an executive or a business owner and their assistant is unique and special.

For this, our first case study, we’re going to profile one of our favorite clients, Gary John Bishop, best-selling author of “UNFU*K Yourself”.

Background:

We reached out to Gary via LinkedIn to share about the services of our firm. He asked us a couple questions, and then asked that we follow up next quarter. In January of the following year we followed up and checked-in. A few months later we were on the phone discussing his needs and in the next month he started working with his virtual Executive Assistant, Tim.

Gary could see the explosion about to happen in his life. Not all of us can see the overwhelm or train wreck coming, but he could. He started doing the planning and critical thinking as he looked out ahead. This was brilliant. He was committed that he would be able to have the success that was coming his way, while not sacrificing what is sacred for him – time with his family.

The potential Train Wreck:

He eventually wrote the book. He was going to simply use it promote his coaching business. But Oops! The book went viral. 35,000 copies were sold! This is unheard of in the “self-published” Self Help book industry. Harper Collins was going to republish it, and it was on deck to also get republished in the United Kingdom. Again, unheard of!

Within a week three publishing offers came to him. The first one to contact him was Harper Collins. He quickly Googled the top 10 publishing agents and called the first six. One of them was on the phone with him in 15 minutes. Now his life was on a new trajectory.

He said to us, “I’m going to need someone more and more. In the short term I may need them to just manage my current clients. But then a lot more is going to be coming.”

Then he said something we hear frequently, “I’ve had people take things over in the past and it hasn’t gone the way I want.” He added, “It all as to be perfect! There has to be integrity and impeccability with everything! My career is about to go ape-shit.”

People are often unsure of exactly what they want their Executive Assistant to do. That is no issue for us. Through exploration conversations with us, you will discover what you can delegate and what would be the best things to start delegating in the beginning of your relationship with your Executive Assistant.

Gary rattled off what knew he wanted to delegate right off the bat, and what was important to him:

• I need someone I can swear with! (obviously)
• I don’t have much time to develop people
• They have to generate themselves
• I want to move all my clients to Monday, Tuesday and Wednesday
• I want someone to make that transition happen and make it smooth

We sent Gary the questionnaire that we send all prospects as part of our exploration process. When we got on the phone to discuss his answers during the Complementary Consultation Session, we ended up only discussing two of the questions and his answers. At that point we were clear what he needed from us.

After the consultation, here is what he saw that he would need from his EA:

• Deal with all client-related stuff, so he could write. And write, write, write.
• Deal with all calendar shuffling, which he hated
• Bring new clients through the onboarding process
• Keep an eye on the Accounts Payable and crosscheck what’s happening in Quick Books and PayPal
• Send reminders to clients who are late with payments
• Clear his calendar when needed
• Move all his clients to Monday, Tuesday or Wednesday
• Manage his schedule with interviews, radio shows, podcasts, etc.
• Check his inbox every day and by Friday at 5pm there must be NO emails in the inbox
• Get to the source of the issues he was having with Outlook

We wrapped up the consultation with him saying to our CEO, “Gina, I need someone to handle a whole host of BS so that I can honor these priorities! My top priority is to be the best husband and father. That is #1. My second priority is being an author and my third is being a coach. And oh, I also need someone who is un-offendable.”

Enter Tim Long, Part-Time Remote Executive Assistant for Gary John Bishop

Just for reference, Gary is Florida and Tim is in California. Tim supports two other east coast clients for Athena Executive Services and now enjoys an early morning lifestyle, that lets him spend more time with his son and family in the afternoon.

The kinds of projects and tasks that Tim did in the early stages for Gary included:

• FreshBooks management, then moving Gary’s bookkeeping to QuickBooks
• Investigating issues with an email account and working with Gary’s team to figure out what was malfunctioning
• Interview scheduling for Podcasts and TV interviews
• Client scheduling and setup: This included the specific items that needed to be covered with Gary’s new coaching clients prior to their first appointment. Tim ensured they got a welcome email regarding all the time and invoicing logistics, along with a questionnaire for them to fill out before their first call. Tim also organized and planned-out their coaching program 9 months out and ensured that their invoicing was managed.

Later they added to Tim’s plate:

• Facebook management
• Publishing media posts on Gary’s website to his followers
• Coordinating travel for conferences and speaking engagements

Originally, Gary, had Tim working 10 hours each week and after about four months, when they added social media and other more detailed projects, they added additional hours and Tim continued working 15 hours a week for Gary.

Regular Communication:

Clear and effective communication is critical in any relationships and throughout all the stages of a partnership. In the beginning, Gary and Tim spoke about once a week for about five to 15 minutes. That is much less than most effective partnerships usually require between an EA and an executive or entrepreneur. Having just this brief weekly touch-base was possible because Tim and Gary communicated also via email and text. This was also possible because Gary came to us already so highly trained in how to delegate work and how to ask for exactly what he needed or wanted.

Now, many months later into their partnership, they speak about once every two weeks or so, sometimes a little less. And those calls vary from three minutes to 35 minutes depending on what needs to get discussed.

Tim’s Take:

“While my interactions with Gary are not many, one of the things I love most about working with him is how simple we work. Everything is quick and concise. There is no BS between us and it all flows smoothly. We curse, we laugh, and we get to work, I like that!”