People often come to us when they are in pain, much like when you finally drag yourself to the doctor when you can no longer stand being sick. They hate looking at their calendar and they resent any and all requests that come at them for their time. They have reached the brink. We love Brett Kelly’s analogy of having a calendar goalie. With Athena Executive Services, you can hire a goalie for your calendar! Someone has got to protect the goal, otherwise you’re going to keep getting scored on…
The Least Enjoyable Way to Lose a Tooth

Speaking of professional hockey…

Fighting in hockey is very common. Lots of factors determine when a fight breaks out and who’s involved. But it happens a lot. You probably already know this.

In my experience, a large number of hockey fights begin over… the goaltender.

(Fun fact: “netminder” is common hockey jargon for goaltender.)

Here’s how it works:

A player from Team A is skating quickly toward Team B’s goal. While skating, he shoots the puck at the goal and Team B’s netminder grabs the puck and holds onto it. The referee blows the whistle and play is dead at that point.

Due to his momentum, the shooter from Team A will sometimes come to a stop right in front of Team B’s goal.

If the shooter so much as brushes up against Team B’s goalie, the rest of Team B is on him in a heartbeat. Shoving ensues and, regularly, a fight breaks out between the shooter and somebody from Team B.

Long story short: if you touch the opposing goalie in professional hockey, you’re looking for a fight—and it’s very likely you’ll find one.

Two reasons for this, both simple:

As the last line of defense, the goalie is an important member of the team. Obviously.

Second, the goalie is vulnerable. Outfitted with oodles of protective gear, a glove the size of a large infant, and an iconic stick, his position and posture are good for exactly one thing: protecting the goal.

The rest of the players are well aware of both of these realities, so they are quite protective of their goalie (even, as I said, willing to knock out a dude’s teeth for getting too close).

My calendar is like my goalie. Yours should be too, I think.

I don’t physically assault those who try to encroach on my precious calendar, but anything that assumes it can just march in and grab my time by the handful is sorely mistaken.

Obligations exist, surely. And we can’t always refuse to spend our time on certain things.

But we can optimize for what must be done and what’s important to us. To not exert that control leaves plenty of space our time to be frittered away on other people’s business or tasks that don’t further our personal mission.

-Brett Kelly