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How Assistants Help

What Is Fractional Work?? Should I have Fractional Staff??
In recent years, the term "fractional" has gained traction in the business world. But what exactly does it mean?
Brittany Goldman
3 days ago4 min read

Are you sacrificing your health for what you think is high performance?
How do we define professional success? Traditionally, it might have been salary or a corner office, but today it's often about how busy...
Brittany Goldman
Mar 132 min read


The Game-Changer You Need: How High-Caliber Executive Assistants Elevate Your Business
A high-caliber, experienced EA is more than just a task-doer—they’re a strategic partner who understands your business and works proactively
Dorian Zarbakhsh
Mar 34 min read


New Year, New Goals: Navigating 2025 as a Small Business Owner
The calendar has flipped to a new year, and small business owners everywhere find themselves in a familiar position—
Jennifer Tracy
Jan 313 min read


Case Study: RISC Zero
RISC Zero came to us smack in August 2022. They were in need of executive assistance to support their operations and leadership team...
Brittany Goldman
Nov 27, 20243 min read


Does Having an Executive Assistant Feel Too Fancy?
Do you ever have the experience that you work all week and then most of the weekend you’re still working, but for a different boss?
Gina Cotner
Jun 19, 20244 min read


What could you delegate off your plate today?
When you are doing things you enjoy and that utilize what you uniquely have to contribute to the world, it is enlivening and fulfilling.
Gina Cotner
May 20, 20242 min read


Be the solution to the problems you run into
Hi, I’m Dorian, one of the Executive Assistants here at Athena. People often wonder what all we do and...
Dorian Zarbakhsh
Aug 9, 20182 min read


The real list of what one Executive has delegated to his Assistant
This newsletter was shared by one of our clients and it really captures why one would have a virtual executive assistant.
Gina Cotner
Jun 1, 201813 min read

If time is money, where is it going?
We couldn’t agree more with these key points from Gordon Tredgold...
Gina Cotner
Mar 22, 20181 min read


If you had an extra 5 hours next week to get to that thing, what would that thing be?
Every week people ask us about what we offer and how it works. They realize they can’t keep going on the way they are, with...
Gina Cotner
Mar 31, 20172 min read
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